International DTC Strategy Lead

Job description

At Dr. Squatch ( www.drsquatch.com ), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work multiple times, and we achieved status as a certified BCorp in 2023. We're looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:Dr. Squatch is expanding globally and we're looking for an International DTC Lead to drive growth across all non-US Shopify storefronts, including the UK, EU, Canada, Australia, and Rest of World. This is a strategy + execution role that owns the performance monitoring and growth strategy of our international DTC business, driving revenue, conversion, localization, and site experience while partnering across Growth, Product, Merchandising, Lifecycle, and Operations.

This role will report to the Head of International.

This is a full-time role with benefits based out of London, England, United Kingdom.

What You'll Do:

Strategy & Performance Reporting:

Develop and execute the international DTC strategy aligned with international global ecommerce goals

Analyze and report performance across revenue (new + returning), CVR, CAC/LTV, and contribution margin

Present performance insights and growth recommendations to senior leadership

Customer Journey:

Assist in conceptualising, building, and testing landing pages for different customer cohorts, product launches and marketing activities to increase conversion rate

Partner with Growth team to develop localized new customer offer roadmap, review performance, and optimize

Supply & Launch Planning:

Partner with Supply Chain and Operations to forecast demand and manage inventory

Ensure product availability and healthy stock levels across fulfillment partners

Support new product launches, setting target launch quantities based on past performance and marketing plans

Partner with Merchandising to localise pricing strategy, product bundles, and new category launches

Ensure PDP accuracy across regions, including creative, copy, and pricing

Localization & Market Expansion:

Own localization strategy across languages, currencies, payment methods, and customer experience

Manage translation workflows across all international storefronts

Develop new market / channel launch roadmap

Retention & Loyalty:

Partner with Lifecycle to expand email/SMS programs

Identify opportunities to increase international subscription and loyalty performance

Marketing Calendar:

Oversee the strategy and execution of the new product launch, limited edition, and promotional marketing calendar

About You:

2–5 years of experience in ecommerce, DTC growth, or strategy roles (CPG experience preferred)

Strong understanding of Shopify, site operations, and ecommerce fundamentals

Experience improving conversion rate and building customer journeys

Strong analytical skills, able to turn performance data into clear actions

Hands‐on experience with Shopify, Google Analytics/GA4, testing tools, and site optimization

Strategic thinker who can execute end‐to‐end and move fast

Excellent cross‐functional communicator with high ownership and bias to action

Benefits:We offer a competitive salary in a growth‐focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

Accommodation for Applicants with Disabilities:Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

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Extra information

Status

Open

Education Level

Secondary School

Location

London

Type of Contract

Full-time jobs

Published at

03-04-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English