General Manager, International Athletics

Job description

Our MissionInternational athletes face an uphill battle when trying to recruit to top US universities. The process is opaque, confusing, and stacked against those without access to specialized guidance.

Crimson Education changed the game for international students applying to elite universities—we've helped thousands reach Harvard, Stanford, Oxford, Cambridge, and beyond. We're now doing the same for international student‐athletes. Over the past decade, we've built International Athletics into a global business serving athletes across 25+ countries. After years of steady growth, we've recently hit our stride—our service delivery is excellent and results are strong. Now we need someone to take the reins and scale aggressively.

The OpportunityAs General Manager, you'll run International Athletics like the CEO of your own company—with the resources and safety net of a larger organization. You won't be grinding for every lead like a pure startup, but you will need to build our marketing presence, enable sales teams globally as well as close deals yourself, and drive strong growth.

What You'll DoOwn the Unit End-to-End

Set strategy, make decisions, and own revenue outcomes

Work closely with our Head of Marketing (Athletics) to build campaigns and accelerate growth

Oversee a small team of strategists who deliver service to student‐athletes

Partner with country managers across 25+ markets to scale sales

Drive Revenue Growth

Enable local sales teams globally to sell Athletics packages effectively

Lead athletics sales consultations where your recruiting experience is the credibility driver

Build our Instagram, website, and marketing presence

Identify expansion opportunities through partnerships, new markets, or service improvements

Manage Service & Team

Ensure consistently excellent outcomes for student‐athletes

Manage full‐time and part‐time strategists

Recruit and build the team as we scale, with support from our recruitment team

Work with other product GMs at Crimson who are navigating similar challenges

Navigate the Matrix

Coordinate with local sales and marketing teams who primarily sell Crimson's core services

Build trust and alignment across a global, remote organization

Prove ROI and earn resources through strong performance

RequiredWhat We're Looking For

You recruited as an international athlete to a top US or UK university.

Strong sales or business development skills—you've closed deals and hit targets

Self‐directed and entrepreneurial—you figure things out and drive outcomes

Comfortable with ambiguity, complexity, and moving quickly

Genuinely excited about helping international student‐athletes

Comfortable working remotely (we're a global, distributed team)

Preferred

Experience managing teams or working in matrix organizations

Current or recent role in athletics recruiting, coaching, or advising

Track record at a high‐growth company or startup

Located in a timezone that allows calls with Asia, Australia, and North America

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Extra information

Status

Open

Education Level

Secondary School

Location

London

Type of Contract

Full-time jobs

Published at

03-04-2026

Profession type

Management

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English