Area Sales Manager

Job description

Purpose:

The Area Sales Manager plays a vital role in developing our sustained growth in the Commercial market. The ASM will be responsible for the management, development and growth of a strong network of loyal customers in their Area.

The ASM will understand customer needs and work with other company departments to provide the support needed for growth.

Main Duties:

• Identify and target potential business clients, including builders, contractors, and retailers, through market research and networking
• Generate qualified leads and develop a robust pipeline of opportunities
• Build and nurture strong, long-lasting relationships by understanding client needs, challenges, and objectives
• Conduct compelling sales presentations and demonstrations to potential clients
• Skilfully negotiate pricing, terms, and contracts to secure profitable deals, ensuring all aspects of the deal align with company objectives and policies
• Provide exceptional post-sales support, ensuring client satisfaction and addressing any concerns or issues.
• Monitor and share market trends, competitor activities, and customer feedback to identify opportunities for growth
• Prepare regular reports on sales performance and forecast, highlighting key achievements and areas for improvement
• Maintain accurate records of sales activities and client interactions using CRM software
• Possess in-depth knowledge of our products/services
• Attend events, trade shows, and conferences to network and promote company products and services

Essential Experience / Skills:

• Prior commercial experience within the façade industry
• Numerate and technically competent
• Confident and engaging presenter
• Self-motivated, proactive and organised approach to workload focused on taking meaningful action to consistently achieve results even under tough circumstances
• Crafted sales approach based on building long-term, valuable relationships, ability to understand, identify customer needs and proactively present tailored solutions that help them achieve their business goals
• Collaborative team member that builds trusts, communicates respect and utilises others diverse skills and perspectives to achieve common goals
• Experience with Salesforce / similar CRM systems
• Full, clean driving licence

Desirable Experience / Skills:

• Experience in estimating/ tendering projects in the façade industry
• Familiarity with UK-specific regulations, sustainability standards and market trends
• Strategic mindset with strong data-driven approach, analytical and targeted strategies, problem solving skills
• Resilient, ability to bounce back and preserve in the face of challenges

About Us :

We are one of Europe’s leading aluminium systems manufacturers, supplying façade, window, door, and curtain walling systems to the commercial and residential construction markets. Part of the £1B+ Grupa Kety in Poland and celebrating 20 years in the UK market, the company has grown to a £26M UK turnover with clear ambitions to reach £40M and beyond in the next few years. UK is based in Altrincham and with a London office.

What sets us apart is its vertical integration — the business extrudes its own aluminium, paints its own profiles, uniquely offers high volume in-house fabrication to support customer development and even manufactures its own fire glass. This level of control enables exceptional quality, speed, and value, giving us one of the strongest full-service propositions in the industry. Customers benefit from a 96% on time in full delivery service (best in class) and a trusted reputation for delivering on promises.

Extra information

Status

Open

Education Level

Secondary School

Location

Scotland

Type of Contract

Full-time jobs

Published at

17-04-2026

Profession type

Technical

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English