CRM Executive

Job description

Job Title: CRM Executive

Location: Hybrid (Head Office + Remote) |  Full-time, Permanent

Hours: 40 hours Monday-Friday

Reports to: Head of Digital

About Sigma Sports

Sigma Sports began with a simple idea: create a place for people who love cycling to get the very best kit, advice and service. Over time, that passion has grown into a leading premium retailer for cycling and triathlon, supporting athletes at every level.

Today, Sigma Sports is a business driven by performance, quality and trust – with a team who are proud of what we do and how we do it. We care about our customers, we care about our craft, and we care about each other. It’s a place for people who want to be part of something growing, where ideas are welcomed and effort is noticed.

We’re now looking for a CRM Executive to join our marketing team and play a key role in how we connect with our customers.

Position Overview:

This is a brilliant opportunity for someone who loves data-led marketing, creative communication, and customer engagement.

You’ll be responsible for planning, delivering and optimising our email and SMS campaigns, helping us drive engagement, grow our audience and increase repeat purchasing.

Working across platforms like Attentive, Gleam and Shopify, you’ll bring campaigns to life through smart segmentation, personalisation and performance insights.

• Plan, build and send targeted email & SMS campaigns
• Support product launches, promotions and seasonal activity
• Deliver personalised, segmented communications that drive engagement

• Analyse campaign performance (open rate, click rate, conversion)
• Run A/B tests to improve results
• Identify opportunities to increase retention and customer lifetime value

• Manage the day-to-day CRM campaign calendar
• Ensure all campaign assets (copy, imagery, links) are accurate
• Support sales events, brand partnerships and promotional activity

• Work closely with marketing, ecommerce and design teams
• Align CRM campaigns with wider trading and marketing plans
• Brief creative teams and support content development

• Support subscriber growth through competitions and acquisition campaigns
• Develop CRM journeys and templates
• Use data and insights to continuously improve campaign performance
  

• Experience in CRM, email marketing or digital marketing
• Strong communication skills and attention to detail
• Analytical mindset with a passion for data and performance
• Ability to manage multiple campaigns in a fast-paced environment
• Customer-focused approach

• Experience with CRM platforms (e.g. Attentive, Klaviyo, Braze, Adobe)
• Confidence using ecommerce tools (ideally Shopify)
• Understanding of GDPR and marketing compliance

• Experience in ecommerce or retail
• Familiarity with tools like Gleam
• Basic HTML/CSS or design tools (Figma, Canva, Adobe)
• Interest in cycling, triathlon or endurance sports

What's in it for you?

• Generous 33 days annual leave, including bank holidays
• Opportunity to work with leading brands in the cycling industry
• Excellent staff facilities, including showers and secure bike storage
• Generous staff discounts on a wide range of premium cycling products
• Access to a dynamic work environment with state-of-the-art workshops
• Company pension scheme
• In-house Cycle to Work scheme

How to Apply:

Ready to take the next step in your cycling career? Apply by sending your CV and a cover letter to oliver.openshaw@sigmasports.com and sarah.gould@sigmasports.com.. Detailing why you’d be a great addition to our team.

Extra information

Status

Open

Education Level

Secondary School

Location

London

Type of Contract

Full-time jobs

Published at

03-04-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English