Ecommerce Manager

Job description

About CRU Kafe

CRU Kafe is a B-Corp certified, Fairtrade, organic coffee brand on a mission to prove that great coffee doesn't have to cost the planet. We make premium Nespresso-compatible pods and whole beans, sourced with full supply chain transparency. We sell direct-to-consumer via Shopify and through key retail partners.

The Role

We're looking for a hands-on Ecommerce Manager to own our DTC channel end-to-end. This is a commercially focused role for someone who's equally comfortable pulling Shopify data at 9am and briefing a CRO test by noon. You'll sit at the intersection of trading, retention, and digital experience, and you'll have a direct impact on revenue. We're open to this being a full-time hire or a freelance engagement. What matters most is finding the right person.

Trading & Revenue

• Own weekly and monthly trading performance against targets
• Manage the promotional calendar, including campaign go-lives, discount mechanics, and bundle strategy
• Monitor conversion, AOV, and repeat purchase rates and act on what you find

Shopify & Site

• Day-to-day management of the Shopify store: PDPs, collections, homepage merchandising, and UX improvements
• Identify and implement CRO opportunities using data and A/B testing
• Manage third-party apps and integrations (reviews, upsell, subscriptions)

Retention & Email

• Work closely with the team managing Klaviyo: briefing, QA, and performance analysis across welcome, post-purchase, and win-back sequences
• Feed insights into segmentation and lifecycle strategy

Paid & Acquisition

• Collaborate with the Meta ads setup briefing creative, reviewing ROAS, feeding learnings back into the wider team

Reporting

• Produce a clear weekly trading dashboard and monthly ecommerce review
• Be the team's go-to for Shopify data — customer cohorts, product performance, subscription metrics

What We're Looking For

• 3–5 years in an ecommerce or digital trading role, ideally within food, drink, FMCG, or a DTC brand
• Shopify confidence is non-negotiable
• Working knowledge of Klaviyo (or a comparable ESP)
• Experience with Skio or a comparable subscription platform (ReCharge, Stay AI)
• Comfortable with data: Shopify analytics, GA4, and basic Excel/Sheets modelling
• Experience with Meta ads at a hands-on level
• Strong commercial instinct
• Self-starter with an ability to operate without a lot of resource around you

Nice to have

• Experience at a DTC coffee, drinks, or wellness brand
• Familiarity with subscription cohort analysis and churn modelling
• Experience at a small or scaling brand where you've had to do more with less

Extra information

Status

Open

Education Level

Secondary School

Location

United Kingdom

Type of Contract

Full-time jobs

Published at

04-04-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English