Regional Sales Manager - Purity / Midlands

Job description

This role is all about driving greater brand reach, volume, and profit across the On‑Trade, from independent pubs to regional wholesalers.

You’ll be the heartbeat of your region: selling with a brands‑first mindset, working closely with partner wholesalers, and making sure our products show up exactly where they should.

You’ll lead on:

• Building and managing robust customer business plans
• Identifying and winning high‑volume, high‑margin new business
• Motivating route‑to‑market partners to drive growth
• Negotiating commercially strong, profitable deals
• Sharing market intel to unlock every opportunity
• Using smart CRM‑driven planning to maximise your time and territory

This is a role for someone with hustle, commercial instinct, and the drive to make things happen, every single day.

What you bring

• Strong understanding of on‑trade customers
• Proven success in customer management, selling & negotiation
• Sharp commercial acumen (including P&L & GP knowledge)
• Tenacity, determination & a passion for results
• FMCG or challenger‑brand experience
• Confidence in building plans, evaluating success, and pushing for growth

What you’ll get - alongside becoming part of a powerhouse of British brands, you’ll enjoy:

• Competitive basic salary
• Enhanced OTE bonus scheme
• Car allowance
• Pension
• 25 days’ holiday
• Staff discount scheme

Ready to make your mark?

• If you want to join a business that champions heritage, thinks long‑term, and moves at pace, we want to meet you!

Extra information

Status

Open

Education Level

Secondary School

Location

United Kingdom

Type of Contract

Full-time jobs

Published at

16-04-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English