Area Sales Manager - South West England

Job description

About GYS

GYS Ltd is the UK subsidiary of a leading French manufacturer specialising in welding equipment, battery maintenance products, induction heating, and car body repair solutions.

With over 900 employees globally and €145m+ turnover, GYS is:

• Europe’s largest manufacturer of welding machines
• A leader in battery charging technology
• A global leader in car body repair equipment

The Role

We are looking for an Area Sales Manager to develop & grow our presence across the South West of England.

This is a field-based, remote role focused on driving sales through distributor networks.

Key Responsibilities:

• Develop and execute sales strategy across the territory
• Introduce GYS products to new distributors
• Grow sales within existing accounts
• Build strong relationships with key decision-makers
• Deliver product training and sales support to distributor teams
• Promote new products, campaigns, and initiatives
• Achieve and exceed sales targets
• Monitor competitor activity and market trends

Territory

South West England (including key areas such as Bristol, Exeter, Plymouth, and surrounding regions)

Ideal base: Bristol - Exeter (M5 Corridor)

What We’re Looking For

• Proven experience in area sales / territory management
• Strong track record of hitting or exceeding targets
• Experience working with distributor networks (essential)
• Background in one or more of the following sectors:
• Automotive
• Agriculture
• Tools / Hardware
• Industrial equipment
• Excellent communication and negotiation skills
• Self-motivated, independent, and driven

What You’ll Be Doing Day-to-Day

• Visiting distributors and prospects on a structured call plan
• Opening new accounts and securing first orders
• Training distributor sales teams to drive sell-out
• Expanding product listings within national/regional groups
• Implementing pricing and promotional strategies
• Supporting marketing campaigns in the field

Benefits

• Competitive salary
• Generous bonus scheme
• Company vehicle (EV)
• 10% pension (5% + 5%)
• 25 days holiday + bank holidays
• Health & wellbeing benefits
• EV salary sacrifice scheme
• Cycle to work scheme
• Lunch allowance 

Extra information

Status

Open

Education Level

Secondary School

Location

City Of Bristol

Type of Contract

Full-time jobs

Published at

26-04-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English