Regional Sales Executive

Job description

Field Sales Representative

Based: Field Based – Office as Required

Salary: Up to £40k + Bonus + Car Allowance + Great Benefits

Alexander Steele are working exclusively with an award winning food business.

Why Join Us?

We are a dynamic and growing business with a strong heritage and reputation for quality across the independent retail sector. Our products are widely recognised, and we take pride in delivering excellence from production through to customer relationships across the UK and beyond.

Our people are experts in their field – they care passionately about what they do, act with integrity, continuously innovate, and work collaboratively to achieve success.

We are now seeking a Field Sales Representative to join our team.

What You’ll Do

• Deliver the commercial plan to drive sales and increase distribution within the independent retail sector, including farm shops, delis, and specialist retailers
• Expand product listings with existing customers and win new business
• Identify, unlock, and develop new growth opportunities
• Achieve volume and margin targets in line with agreed budgets
• Use market insight to influence product development and range improvements
• Build and nurture strong relationships with wholesale partners
• Map distribution and plan effective store visit strategies to unlock growth
• Work cross-functionally to deliver business objectives
• Build market knowledge and identify gaps to capitalise on opportunities
• Deliver strong conversion rates against new business targets

What Are We Looking For?

• Proven experience as a Field Sales Representative delivering growth within the independent retail sector
• Strong understanding of independent retail customers and how to win business
• Well-networked with the ability to leverage relationships quickly
• Experience within chilled or fresh categories (short shelf-life products preferred)
• Commercially minded with a proactive, solution-focused approach
• A collaborative team player with a strong work ethic and growth mindset

Benefits Include:

• Competitive salary
• Personal bonus of up to 10%
• Car allowance
• Pension scheme
• Company profit-related bonus
• Life assurance
• Employee rewards and savings platform
• Additional benefits

Extra information

Status

Open

Education Level

Secondary School

Location

England

Type of Contract

Full-time jobs

Published at

26-04-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English