Field Sales Manager (Grocery & Convenience)

Job description

We’re partnering with a drinks brand that’s not just scaling quickly, but redefining how premium drinks show up in the market.

Now, as the business enters a critical phase of expansion, they’re investing heavily in their Off-Trade function with Field Sales in London and South East playing a central role in delivering ambitious growth targets. This is your opportunity to step into a leadership role with real ownership, autonomy and impact on nationwide execution.

Why this role stands out:

This isn’t about maintaining a field sales function, it’s about building and elevating it.

• Take ownership of a high-growth channel with clear commercial importance
• Lead and shape a national field sales strategy across Convenience and Impulse
• Work in a business where execution in-store is a genuine competitive advantage
• Partner closely with Commercial and Marketing teams to bring standout activations to life
• Join at a pivotal stage of growth where your leadership will directly influence performance
• Be part of a fast-paced, ambitious environment that values ideas, initiative and accountability

The opportunity

As Field Sales Manager, you’ll lead, develop and execute the field sales strategy across the Off-Trade channel. You’ll be responsible for driving performance on the ground, ensuring best-in-class execution and building a highly engaged, high-performing team. Sitting within the Commercial function, you’ll work cross-functionally with Trade Marketing and wider teams to deliver innovative and effective in-store activity.

This is a role for someone who thrives on balancing strategy with hands-on leadership, equally comfortable analysing performance metrics as they are coaching in the field.

Key responsibilities include:

• Owning and delivering the field sales strategy aligned to Off-Trade commercial objectives
• Leading, coaching, and developing a high-performing field sales team
• Driving key KPIs including Revenue/NSV, Case Volume, Distribution, Rate of Sale (ROS), Visibility and Activation
• Planning and prioritising team activity across weekly, monthly and quarterly cycles
• Ensuring consistent excellence in execution across Convenience and Impulse channels

What we’re looking for

• Experience in field sales, with at least a period of time in a leadership role
• Proven ability to lead, coach and develop high-performing teams
• Strong commercial acumen with a track record of delivering growth
• Excellent communication, presentation and negotiation skills
• Analytical mindset with experience using CRM and sales reporting tools
• A proactive, solutions-focused approach with the confidence to challenge and improve

Salary & benefits

• Salary: £65,000 plus bonus (up to 15%)
• Hybrid working: 3 days in London
• 27 days holiday + birthday off + 2 additional “life admin” days
• Pension (3% employer contribution)
• Private medical insurance including worldwide travel cover
• Enhanced parental leave (20 weeks full pay per parent) plus additional support
• £2,000 annual learning and development budget
• Regular socials and team events
• Monthly product allowance and staff discounts

Interview process

• Stage 1: Introductory conversation, CV walkthrough, and competency-based questions
• Stage 2: Presentation task followed by a deeper-dive interview

Accessibility & feedback

How can we make our recruitment process more accessible for you? We’re always open to making adjustments and welcome your thoughts on how we can improve.

Feedback matters. We aim to respond to all applications within 2 working days because clarity, respect, and communication should be a given.

Responding makes us human.

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

30-04-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English