Ecommerce Manager

Job description

ABOUT BY DR. VALI

Twice Medically Board-Certified Dermatologist at King’s College London & UCLA, Dr Vali spent two decades diligently researching before even considering a beauty venture. This attitude - An uncompromising demand for innovation and performance - extends to everything the “By Dr Vali” Brand does.

Through her international presence, Dr Vali swiftly established a culturally diverse rolodex of clients, seeking a more personalised approach. By Dr Vali 360 Experiential Centre came as an urban nucleus where innovative approaches in cutting-edge treatments and game-changing protocols redefine the conventional understanding of Medical Wellness, Biohacking & Cosmetic Dermatology. With Advanced Formulations and Cutting-Edge Tech Innovation, “By Dr Vali” has launched with one of the most advanced Micro Contouring Devices & Patented Adaptive Skincare in the beauty Industry.

‘By Dr Vali has a client base that spans Royalty, Victoria Secret models and the world’s most powerful CEOs’ – Vogue. By Dr Vali has earned a place in international black books as the artistic genius, who takes men and women of all ages and ethnicities on the ultimate journey to optimal performance & aesthetic.

This unique opportunity pairs working alongside industry thought leaders, exceling in innovative medical wellness and cosmetic dermatology, continually driving personalised and professional growth and ensuring optimal client care is at the core of development.

8 billion skin types. One Technology. One Patent: www.bydrvali.com

Role Description

By Dr. Vali is seeking an E-Commerce Manager to lead the strategic direction and operational performance of the BDV digital storefront at a pivotal stage in the brand's commercial growth. Reporting directly to Dr. Vali, this senior commercial role holds full accountability for online revenue, conversion, retention, and customer lifetime value across the BDV product portfolio.

This is a rare opportunity to shape the direct to consumer engine of one of the most distinctive luxury medical brands in the world. The successful candidate will combine sharp commercial acumen with digital craftsmanship, deep Magento expertise, fluency in AI driven workflows, and an instinct for the elevated retail experience BDV is known for.

KEY RESPONSIBILITIES

Strategy and Commercial Performance

• Lead the development and delivery of the BDV global e-commerce strategy, aligned to the brand's product roadmap, launch sequence, and commercial objectives.
• Own the digital storefront profit and loss, with accountability for revenue, conversion rate, average order value, customer acquisition cost, and customer lifetime value.
• Define and deliver quarterly and annual e-commerce targets across the full product portfolio.
• Develop pricing, promotional, and bundling strategies that protect brand equity while driving sustainable revenue growth.

Paid Media and Performance Marketing

• Plan, build and optimise paid media campaigns end to end across Google Ads (Search, Shopping, Performance Max, YouTube), Meta Ads (Facebook and Instagram) and any additional performance channels relevant to the BDV audience, including TikTok and Pinterest.
• Own account structure, audience strategy, creative testing matrices and budget pacing against monthly and quarterly revenue and return on ad spend targets.
• Lead retargeting and prospecting strategies aligned with the BDV brand and product calendar.
• Manage paid media agencies or freelancers where applicable and hold them accountable to performance targets.
• Brief creative and content teams to produce paid first assets that perform on cost per acquisition and return on ad spend.

Magento Platform Ownership

• Own the BDV Magento storefront end to end, including catalogue management, attribute and category architecture, extension management, theme configuration, and release planning.
• Lead the technical roadmap for the Magento platform in close collaboration with the technical lead, prioritising upgrades, integrations, and performance work that drive conversion and retention.
• Oversee Magento security, patching, performance monitoring, and platform stability, working with the technical lead to maintain merchant grade reliability.

Website Operations and User Experience

• Own the operational performance of the BDV digital storefront, including site speed, uptime, mobile experience, and checkout flow.
• Oversee product page optimisation across the full BDV portfolio within Magento, ensuring every product detail page reflects clinical accuracy, brand voice, and conversion best practice.
• Maintain a continuous improvement programme for site navigation, search, information architecture, and accessibility.
• Manage Magento content workflows, including landing page builds, campaign pages, category merchandising, and seasonal updates.

Conversion Optimisation and Funnel Performance

• Lead a structured testing programme across landing pages, product detail pages, cart, and checkout to drive measurable improvements in conversion.
• Identify and resolve friction points across the full customer funnel, from first touch through to post purchase.

Product Launches and Merchandising

• Lead the e-commerce execution of all product launches, including device, skincare, and longevity propositions.
• Own the merchandising calendar, including seasonal campaigns, gifting moments, and category specific activations.
• Manage the production and approval pipeline for product photography, video, and copy assets used across the digital storefront.

AI and Personalisation

• Embed AI driven workflows across the e-commerce function to accelerate analysis, content production, merchandising, and customer service operations.
• Identify, evaluate, and implement AI tools for product recommendation, personalisation, dynamic pricing, conversion optimisation, and predictive analytics.
• Build prompt libraries, custom workflows, and skill based systems that allow the wider team to operate at higher speed and quality without compromising brand voice or clinical accuracy.
• Partner with the Communications and Clinical teams to ensure all AI generated outputs meet BDV editorial, regulatory, and brand standards before publication.
• Stay current on AI developments relevant to luxury direct to consumer commerce and bring forward considered recommendations for adoption.

Data, Analytics, and Reporting

• Build and maintain a clear performance dashboard covering revenue, conversion, traffic, retention, and product level metrics.
• Deliver weekly and monthly commercial reporting to Dr. Vali and the senior leadership team, with a clear point of view on performance and recommended action.
• Conduct cohort analysis, customer behaviour analysis, and channel attribution to inform strategic and tactical decision making.

Cross Functional Collaboration

• Work in close partnership with the Communications, Clinical, and Operations functions to ensure all e-commerce activity reflects clinical accuracy, brand integrity, and operational reality.
• Collaborate with the Communications team on email marketing, content production, influencer activation, and the affiliate programme.
• Manage external vendor and agency relationships across e-commerce platform, performance media, AI tooling, and analytics.

REQUIREMENTS

• A minimum of 3 years of experience in a senior e-commerce, digital, or direct to consumer commercial role.
• Demonstrable track record running paid media on Google Ads and Meta Ads against revenue and return on ad spend targets, with monthly budgets of at least £20,000.
• Deep hands on experience managing and optimising a Magento storefront (Magento 2 or Adobe Commerce), including catalogue management, attribute and category architecture, extension and theme management, release planning, and merchant facing configuration.
• A proven track record of growing online revenue and improving conversion in a luxury, premium, or medically adjacent brand environment.
• Demonstrable fluency with AI tools applied to commercial workflows, including large language models, AI assisted analytics, AI driven personalisation engines, and prompt engineering for repeatable team workflows.
• Hands on knowledge of Klaviyo, Google Analytics 4, and conversion testing tools.
• Demonstrable success launching premium consumer products and managing subscription or auto replenish programmes.
• Strong analytical capability, with the ability to translate data into a clear commercial point of view.
• Excellent written and verbal communication skills, with sound editorial judgement and respect for brand voice.
• Comfortable operating in a senior, founder facing role across multiple high priority workstreams simultaneously.

YOU ARE

• A commercially minded e-commerce leader with impeccable taste and editorial judgement.
• Equally confident with profit and loss accountability and pixel level attention to brand detail.
• Curious about AI as a commercial multiplier, with a track record of integrating new tools without losing the human craft that defines a luxury brand.
• Exceptionally organised and able to operate across multiple high priority workstreams without compromising quality.
• Curious about consumer behaviour, with a structured approach to testing, learning, and scaling what works.

WHAT WE OFFER

• Monthly treatment credit at the BDV 360 Experiential Centre.
• Leadership and development training throughout your career.
• Senior exposure to a globally ambitious, founder led luxury brand at a high growth stage.
• 28 days holiday allowance including bank holidays.
• Access to clinical and medical grade training.
• Cosmetic dermatology and medical wellness programmes.

EQUAL OPPORTUNITY EMPLOYER

By Dr. Vali actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, colour, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information, or any other criteria protected by applicable law.

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

05-05-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English