Area Sales Manager

Job description

Area Sales Manager - North West England & North Wales

Visum Recruitment is working with a leading engineering manufacturer who are seeking an Area Sales Manager to take ownership of a high-performing territory across the North West of England and North Wales.

This is a key commercial role focused on driving growth across a broad portfolio of valves and steam system solutions, working with contractors, OEMs, end users, and distributors across multiple industrial sectors including food & beverage, chemical, NHS, and general industry.

The role is a mix of account management and new business development, with responsibility for managing existing relationships while actively identifying and securing new project opportunities.

Role Overview

• Take full ownership of sales activity across the North West & North Wales region
• Develop new business opportunities while managing and growing existing accounts
• Engage with contractors, OEMs, distributors, and end users across key sectors
• Identify, develop, and convert project-led sales opportunities
• Prepare quotations, negotiate specifications, and manage tender processes
• Work closely with internal teams to ensure successful project delivery
• Maintain accurate CRM records and pipeline reporting
• Deliver against regional sales and profitability targets

Candidate Requirements

• Proven background in external B2B sales within mechanical engineering or technical products
• Experience working with end users and project-led sales environments
• Strong understanding of steam systems or related mechanical/industrial systems (advantageous)
• HNC or higher in Mechanical Engineering or similar discipline
• Excellent communication and relationship-building skills
• Strong commercial awareness with a track record of winning new business
• Full UK driving licence and willingness to travel across the region
• Must be based within the territory (North West / North Wales)

Benefits

• Circa £65,000 basic salary + bonus scheme
• Company car
• Laptop, iPad & phone provided
• Technical product training
• Private medical care
• Pension scheme
• Wellness programme

Extra information

Status

Open

Education Level

Secondary School

Location

North West

Type of Contract

Full-time jobs

Published at

16-05-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English