Ecommerce Executive

Job description

E-COMMERCE EXECUTIVE

Born in a Welsh barn in 1997, TOAST has grown from loungewear and nightwear to become a unique lifestyle brand, creating and curating simple, functional, beautiful clothing, home ware and editorial. TOAST is renowned for its thoughtful, contemporary design and commitment to traditional textiles and craftsmanship. TOAST has studios in both London and Swansea and is one of the very few UK clothing brands with its own full pattern room. TOAST has shops throughout the UK and an online shop www.toa.st The emphasis within the TOAST workplace is: Thoughtfulness - In all we say and do.

We foster a slower and more thoughtful approach for the benefit of people and the planet. Simplicity - Our creative approach is purposefully simple without sacrificing on functionality. Creativity - We embrace the use of imagination, experimentation, innovation and dynamic thinking to formulate original ideas. Integrity - We are honest, genuine and transparent. Our community trusts us to do the right thing. Courage - We strive to lead the way with brave choices and challenging discussions to encourage and inspire others. As part of the TOAST team, you are a catalyst for the brand’s successes.

To realize our ambitions we need you to share our interests and values, have an enthusiasm for TOAST itself as well as a deep knowledge and love of your own specialist area. In return for your dedication, TOAST will offer a supportive and friendly working environment with flexible working hours and generous staff discounts. You will receive a comprehensive induction, including product and brand training, that helps to plant a deep understanding of TOAST that can be carried confidently through your work and into the outside world.

E-COMMERCE EXECUTIVE

LOCATION: London

REPORTS TO: Email & Web Content Manager

FULL TIME

Role overview:

You will be responsible for updating content on the TOAST website and will work with the E Mail Marketing & Content Manager to manage the email schedule. Assisting the Senior E-Commerce Manager, you will help to execute Digital Marketing activity, primarily across Social and Search (including Meta, TikTok and Google).

Across all areas, you will help provide a compelling and seamless customer journey for both existing and new customers, remaining true to the TOAST brand and its values. You will also be required to brief or execute each element of the plan, co-ordinate text and imagery, and produce results and business reporting.

Responsibilities:

• Work with the E-Mail Marketing & Content Manager to manage the email schedule and co ordinate any text and imagery required for emails.
• Work with the Senior E-Commerce Manager to build Digital Marketing adverts and maximise all global opportunities with our retained agencies, partners & platforms.
• Ensure that relevant content is shown to each international audience whilst delivering maximum return on investment.
• Hold day to day responsibility for content on the international versions of the TOAST website, managing any country-specific content.
• Manage the testing and scheduling of emails alongside website content updates, liaising with the relevant internal teams and senior management as required.
• Ensure all digital communications link effectively into the relevant content on the website and that all performance is tracked.
• Analyse performance and monitor KPIs, tracking all results daily, weekly and monthly and report your findings and recommendations to the business.
• Support the Senior E-Commerce Manager on wider digital marketing activities as required.
• Any other duties deemed appropriate.

Skills/Experience:

• Highly numerate and literate
• Experience in a digital role, with some international understanding
• Experience with Shopify preferable
• Experience in using email marketing software
• Detail-oriented, deadline-driven, self-motivated and able to multi-task
• Solid organisational and time management skills
• Excellent reporting skills
• Understanding of web analytics
• A strong appreciation of the TOAST brand, its values and tone of voice
• Ability to communicate and collaborate

Benefits:

• Cycle to Work scheme
• Generous staff discount
• Flexible working
• Access to Employee Assistance Programme

To apply please send a CV and covering letter to jobs@toa.st

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

19-05-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English