Sales Manager

Job description

Title: On Trade Wholesale & Route to Market Sales Manager

Location: UK

Reporting to: UK Sales Director

About Amber Beverage UK (sister company to Stoli Group)

Amber Beverage UK is a leading UK route to market and brand building partner for premium and super premium drinks brands across grocery, wholesale, convenience, specialist retail, e-commerce and on trade.

We combine national sales coverage with brand activation, marketing support and commercial execution to help brands grow in the UK market.

We put the consumer at the heart of everything we do, combining insight led brand building with strong customer partnerships and commercial execution across every channel.

We bring together entrepreneurial thinking, commercial execution and a genuine passion for brands, customers and people development, giving teams the opportunity to grow, contribute ideas and build long term careers within the business.

Our portfolio combines established international brands with premium and super premium growth brands across spirits, wine, non alcoholic and functional drinks.

Key brands include Stoli, elit Vodka, Rooster Rojo, Fortaleza, El Tequileño, The Irishman, Flor de Caña, Portobello Road Gin, Lind & Lime Gin, ODK, Three Spirit and Faustino, one of the largest Rioja brands in the UK market.

The Role

This is a high visibility commercial role with responsibility for leading and accelerating one of the most important growth channels within Amber Beverage UK across national, regional and independent wholesale customers.

The role is responsible for leading the wholesale and route to market strategy across the UK, shaping customer plans, promotional activity and channel priorities across the on trade wholesale channel.

You will manage and develop key partnerships across customers including but not limited to Matthew Clark, LWC Drinks and Venus Wine & Spirit Merchants, while building strong networks across wholesale sales teams and influencing key decision makers to drive distribution, visibility and depletion across the portfolio.

The role works cross functionally across the business, partnering closely with Amber national account, field sales, marketing, finance and logistics teams to deliver growth, strong execution and best in class customer partnerships across the portfolio.

The role requires the ability to influence stakeholders at every level across the route to market, building strong relationships across commercial, sales, marketing, finance and field sales teams to support long term brand and customer growth.

Success in the role will come from building distribution, visibility and rate of sale across the UK on trade wholesale channel.

The successful candidate will be responsible for delivering volume, NSV, margin and depletion targets across a large multi category portfolio, while managing the commercial and operational demands of forecasting, stock management, pricing, promotional phasing, invoicing, customer investment tracking and depletion analysis across 50+ SKUs.

Key Responsibilities

Wholesale & Customer Growth

• Manage relationships across national, regional and independent wholesalers
• Build and deliver commercially strong customer business plans
• Drive distribution growth across priority brands and NPD
• Deliver profitable volume growth across the channel
• Negotiate pricing, promotional plans and customer investment
• Identify new opportunities across wholesale and route to market partners
• Work closely with customers to improve visibility, activation and rate of sale

Route to Market & Execution

• Build activation plans that drive genuine sell through, not just stock loading
• Work closely with ABUK field sales, national accounts and wholesale sales teams to identify opportunities, strengthen connectivity and improve downstream execution across the route to market
• Work closely with wholesale marketing teams across e-commerce, digital and print activity to deliver best in class brand execution
• Support trade shows, trade tastings and activation activity
• Help deliver best in class execution standards across the route to market

Commercial & Operational Management

• Manage forecasting and stock planning across the wholesale channel
• Work closely with supply chain and operations teams to maintain stock availability
• Monitor depletion, shipment and inventory trends across key customers
• Manage pricing, invoicing and promotional investment accurately
• Track customer profitability and ROI across activations and promotions
• Support monthly forecasting and latest estimate (LE) processes
• Identify risks and opportunities across the channel proactively

Brand Building

• Work closely with brand teams on growth plans, activation priorities and route to market opportunities
• Support new product launches, customer presentations and data led commercial selling stories
• Build insight led customer presentations using depletion data, customer insight and market trends
• Represent Amber Beverage UK professionally and confidently within the trade

Commercial Performance

• Deliver against volume, NSV, depletion and margin targets
• Forecast accurately and identify risks and opportunities early
• Manage customer investment responsibly with clear ROI focus
• Track performance against budget and latest estimate (LE)
• Use data and insight to improve decision making and commercial performance

Experience Required

• Proven experience managing UK wholesale or route to market customers within the drinks industry
• Strong understanding of the UK on trade wholesale landscape
• Experience working with national and regional wholesalers
• Commercially and financially aware with experience managing pricing, promotions and customer investment
• Experience building customer business plans and delivering against volume and margin targets
• Strong forecasting, planning and analytical capability
• Experience managing complex multi SKU portfolios
• Confident working cross functionally across sales, marketing, finance, operations and supply chain teams
• Strong presentation, communication and relationship building skills
• Comfortable operating autonomously in a fast moving commercial environment
• Full UK driving licence and willingness to travel nationally

The Type Of Person We’re Looking For

We are looking for a commercially driven and highly organised operator with strong relationship building skills and the ability to manage complexity across a large multi category portfolio.

You should be:

• analytical and data led
• commercially aware
• confident managing customers and stakeholders at multiple levels
• comfortable operating at pace in a fast moving environment
• able to balance strategic thinking with hands on execution

You will naturally:

• build strong relationships
• spot commercial opportunities quickly
• influence decision makers
• take ownership and follow through
• bring energy and momentum into the business

You should also:

• care about execution and standards in market
• communicate confidently internally and externally
• genuinely enjoy brands, customers and the drinks industry
• be comfortable with regular nationwide travel across customers, depots, trade shows and industry events

This is an opportunity to play a significant role within one of the UK’s most ambitious premium drinks businesses, helping shape the future growth of a leading portfolio across the on trade wholesale channel.

Package

• Competitive salary
• Performance related bonus up to 20%
• Car allowance
• Private healthcare
• 25 days holiday
• Company pension
• Product allowance
• Career development opportunities within an international premium drinks business

Extra information

Status

Open

Education Level

Secondary School

Location

United Kingdom

Type of Contract

Full-time jobs

Published at

23-05-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English