Junior Copywriter: E‐commerce PDP & AI-Driven Copy

Job description

Job DescriptionReporting directly into one of the Senior Copywriters, you will be contributing to the day-to-day output of the Copy team. This will primarily include copy output across the 200,000+ products on the product listing and product display pages, brand and category headers and the use of copy templates and AI prompts.

Responsibilities

Responsible for delivering PDP copy for both manual and AI generated workflows in a KPI driven team and department, with the ability to use GPT prompting

Responsible for writing detailed bullet point and longer form product descriptions in a content management system across the full range of ASOS product in the manual workflow, ensuring information is accurate, informative and consistent across the site

Ability to write to a strict house style with an informal but technical tone

Contribute to creative work when required, including writing brand descriptions and category headers

Ensure KPIs and team SLAs are met, working in conjunction with the rest of the Studios teams to ensure all product and campaign launch dates are met

Show strong multitasking ability and organisational skills; able to use initiative and to work in pressurised environment, consistently prioritising your workload

The ability to work quickly and efficiently with a strong eye for detail and catching errors, expectation to self-sub your product descriptions

Possess commercial, brand and technical garment awareness, while keeping up to date with current copy and e-commerce content trends

Ability to follow established processes to deliver agreed creative and quality standards in line with departmental strategy

Proficient in time management, with the ability to proactively ask for assistance when required to ensure team KPIs and SLAs are met

Actively take part in regular 1-2-1's with line manager, driving your own delivery and progression under management guidance

Possess ability to drive and achieve personal and department objectives and OKRs

Show excellent problem-solving abilities and positive, dynamic response to change

Contribute to team admin duties

Support new starters and freelancers on writing product descriptions and other role related requirements when required

Contribute to team and departmental meetings, and cover Midweight duties during absence or when required

Contribute to departmental technology software and hardware launches when required

Deliver projects to support the department strategy and any other ad hoc tasks defined by the Senior Copy & Localisation Manager and the Post Production & Editorial Lead

Qualifications

Understanding of E-commerce copy writing

Understanding of garment and fabric attributes is beneficial

Strong writing and grammar skills

Strong communication and organisation skills with the ability to multi-task and prioritise workload

Strong team player

BeneFITS'

Employee discount (hello ASOS discount!)

Employee sample sales

25 days paid annual leave + an extra celebration day for a special moment

Private medical care scheme

Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.

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Extra information

Status

Open

Education Level

Secondary School

Location

London

Type of Contract

Full-time jobs

Published at

31-05-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English