CRM Executive - Freelance / Part Time - Brand Hackers

Job description

CRM Executive - Freelance / Part Time
Location: Remote, with occasional London meet‐ups
Commitment: 2–3 days per week
Contract Type: Part‐time, freelance contract
Salary: £30k–£40k pro rata, paid as a day rate
Timings: Start ASAP with 30 days notice

About Brand Hackers
Brand Hackers are fractional marketing teams for brands with big dreams. We build bespoke teams from our full‐time Brand Hackers and a tight‐knit group of freelancers who've worked at the top of their game. Together, we help brands scale with the right mix of pace, pragmatism and creative flair.

We're not a typical agency and we're not a one‐person consultancy. We plug experienced marketers into brands exactly where they're needed most.

You can read more about what we do on our website.

The Role
As our brand partners continue to prioritise CRM as a serious growth lever, we're looking for a freelance or part time CRM Executive who can confidently own and optimise key retention workstreams.

Over the coming months, you'll likely work across a portfolio of 2–4 brands. Sometimes you'll be embedded in a wider Brand Hackers team. Sometimes you'll work alongside an in‐house marketing team.

This role blends hands‐on execution with structured thinking. You'll be auditing accounts, improving flows, building campaigns and turning data into clear optimisation plans.

We need someone who can step in quickly, take ownership of moving parts and create clarity and momentum without heavy oversight.

You will report into different project leads depending on the brief, operating as a trusted execution partner within a wider Brand Hackers team.

What You'll Be Doing

Producing structured CRM audits and identifying commercial opportunities

Planning, executing and optimising email, SMS and lifecycle campaigns

Building and refining automated flows including welcome, abandon, post‐purchase and win‐back

Working with the CRM Manager to wireframe and improve more complex customer journeys

Segmenting audiences and implementing personalisation strategies

Designing emails (using Klaviyo and Canva) - noting that this is done fully in‐house and not briefed out.

Analysing performance data and translating it into clear actions

Reporting on outcomes, learnings and optimisation plans

Ensuring CRM aligns with broader brand and performance strategy

Managing multiple brands with clear prioritisation and strong organisation

What You'll Need

1–3+ years hands‐on CRM or lifecycle marketing experience

Strong working knowledge of Klaviyo

Experience with additional CRM platforms such as Mailchimp, Ometria, Attentive or similar

Experience working on D2C consumer brands

Clear understanding of customer journeys and retention strategy

Strong analytical skills and comfort interpreting performance data

Confident copywriting ability and attention to tone of voice

Strong project and time management skills

Comfort operating autonomously in a part‐time capacity

Comfortable with our "no‐dark days" policy — we can only have one day per week where you are fully offline

Agency experience is a plus but not essential.

What Success Looks Like

CRM audits that clearly prioritise commercial impact

Automated flows driving measurable revenue uplift

Campaign performance improving over time through structured testing

Clear communication and reporting to founders and marketing teams

Smooth delivery across multiple brands without things slipping

Brand Hackers recognised as a trusted retention partner

What We Can Offer

Freelance contract with autonomy and support

Membership to Up World while you work with us

Support from a Lead Brand Hacker who's got your back

Tools, templates and a wider crew of Brand Hackers to connect with

Flexible remote working with occasional London meet‐ups

Note, there is a 2x step application process for this role.

You'll have some questions when you hit apply

Then you'll get an email asking you to submit some video answers.

Only after the video answers have been submitted is your application complete.

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Extra information

Status

Open

Education Level

Secondary School

Location

City of Westminster

Type of Contract

Full-time jobs

Published at

07-06-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English