Field Sales Executive

Job description

Field Sales Executive – FMCG (UK Market)

Location: Luton, England (London Region)

Company: V EXFO - Vaibhav Exotic Foods is a Brand being managed by NRG Group of Companies (https://vexfo.co.uk/).

Employment Type: Full-Time

About the Role

We are seeking a highly driven and field-oriented Field Sales Executive to expand and strengthen our FMCG distribution footprint across the United Kingdom.

This is a travel-intensive, performance-focused role aimed at building long-term partnerships with wholesalers, ethnic retailers, independent stores, and distribution partners while driving consistent month-on-month revenue growth.

The selected candidate will act as a strategic bridge between:

• UK customers
• The V EXFO-UK operations team.

The primary objective is to increase UK revenue through structured travel planning, strong relationship management, aggressive order generation, and disciplined account follow-up.

Educational Qualifications:

• Bachelor’s degree in business administration, Marketing, Supply Chain, International Trade, or a related field
• MBA (Marketing / International Business) preferred

Required Experience:

• 1 - 2 years of experience in FMCG sales, distribution, or retail sales
• Prior exposure to UK wholesale, ethnic retail, or independent retail markets preferred
• Proven experience in field sales and territory management
• Experience handling distributors, wholesalers, and B2B customers
• Exposure to logistics coordination and route planning
• Demonstrated track record of achieving monthly or quarterly sales targets

Required Skills:

• Strong analytical mindset with excellent Excel proficiency.
• Field-oriented and comfortable with frequent travel (60–70%).
• Strong communication and negotiation skills.
• Relationship-building capability with a long-term business focus.
• Detail-oriented approach (store visits, shelf audits, SKU analysis, merchandising checks).
• Basic understanding of FMCG retail operations and supply chain flow.
• Ability to work independently with high ownership and accountability.
• Strong follow-up discipline and structured reporting capability.
• Problem-solving ability in customer servicing, credit, delivery, and coordination matters.

Roles & Responsibilities:

1. Territory Development & Travel Execution (60–70% Travel)

• Travel extensively across the UK to meet wholesalers, retailers, and distribution partners
• Conduct in-person meetings with customers and prospects if required.
• Strengthen relationships with existing customers
• Identify and onboard new retail and wholesale partners
• Map high-potential South Asian retail clusters across assigned territories
• Represent the company at trade meetings, exhibitions, and community business events

2. Sales Growth & Order Generation

• Drive consistent month-on-month revenue growth
• Achieve defined monthly sales targets
• Reactivate inactive accounts and convert them into recurring customers.
• Increase order frequency and average basket size
• Promote fast-moving and high-margin SKUs
• Introduce new product launches to customers
• Negotiate commercial terms and coordinate delivery requirements

3. Customer Relationship Management

• Maintain structured follow-up cycles for all assigned accounts
• Build long-term partnerships through relationship-based selling
• Address customer concerns, delivery issues, and account-related matters
• Ensure smooth order-to-delivery execution
• Provide regular customer health, pipeline, and revenue reports to management

4. Internal Coordination

• Work closely with internal sales support & operations teams for:
• Lead generation
• Follow-up calls
• Order reminders
• Payment follow-ups
• Coordinate with warehouse and dispatch teams for order planning
• Align with marketing teams for territory-specific promotions
• Maintain structured CRM and customer database records

5. Market Intelligence & Strategic Contribution

• Track competitor activities and pricing within the UK market
• Identify regional product demand trends
• Provide territory performance insights to management
• Recommend expansion opportunities in new regions
• Identify opportunities for sub-distributors and channel partners

Preferred Candidate Profile:

We are particularly interested in candidates who have a strong understanding of the South Asian retail ecosystem within the UK and can effectively engage with business owners from these communities.

Preferred Languages:

• Hindi
• Telugu
• Urdu
• Punjabi

Candidates who can communicate in one or more of the above languages will be given preference, as a significant portion of our customer base consists of South Asian wholesalers, retailers, and community businesses across the United Kingdom.

What We Offer:

• Career growth opportunities within a fast-growing FMCG distribution business.
• Exposure to the UK retail and wholesale distribution network
• Opportunity to contribute directly to the company's market expansion strategy

Extra information

Status

Open

Education Level

Secondary School

Location

Luton

Type of Contract

Full-time jobs

Published at

08-06-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English