Area Sales Manager

Job description

Area Sales Manager

Business Area: Service

Location: Wolverhampton – Field based seeing customers

Reporting To: Service Sales Manager

Purpose of the Position

This role is responsible for driving new business growth across the SAS business line by identifying and converting opportunities within both new and existing customers.

This is a front line, customer facing sales role focused on proactively developing demand, engaging key decision makers, and winning high value opportunities through a structured and disciplined sales approach. The position plays a critical role in expanding our client’s market share within industrial assembly by growing our proactive maintenance business, unlocking underpenetrated accounts and establishing a strong presence in targeted sectors.

The role requires a strong focus on value-based selling, ensuring that all opportunities are positioned around customer productivity, quality, and cost improvement. Success in the role will depend on the individual’s ability to generate a sustainable pipeline, navigate complex customer requirements, and convert opportunities into profitable revenue aligned to SAS growth and margin objectives.

Key Responsibilities

• Identify, target and secure new business opportunities across the SAS portfolio within defined industries and territories
• Build and maintain a high value, sustainable pipeline through proactive prospecting and customer engagement
• Develop strong relationships with key decision makers across engineering, production, and quality functions
• Lead the full sales cycle from initial contact through to order intake, ensuring timely and effective conversion of opportunities
• Penetrate underdeveloped and strategic accounts, converting identified gaps into measurable revenue growth
• Deliver value-based proposals focused on productivity, quality improvement, and cost reduction for the customer
• Maintain strong commercial discipline, ensuring pricing integrity and profitable contribution in line with business expectations
• Collaborate closely with product sales, service, and technical support teams to deliver complete customer solutions
• Actively position our client’s digital and connected offerings, supporting long term customer value and differentiation
• Provide accurate forecasting, pipeline reporting, and market feedback to support business planning and growth strategy

Person Specification

Qualifications

• Essential: Degree or equivalent experience in engineering, business, or related field
• Desirable: Formal sales training or certification in solution selling or value-based selling

Information Technology Skills

• Essential: Competent in CRM systems for pipeline management and reporting (e.g. Salesforce)
• Desirable: Experience using CRM to drive structured sales activity and forecasting discipline

Knowledge

• Essential: Strong understanding of industrial or manufacturing environments
• Essential: Understanding of value-based selling and commercial pricing principles
• Desirable: Knowledge of assembly systems, tightening technologies, or production processes
• Desirable: Experience working with digital or connected solutions within manufacturing environments

Personality

• Essential: Highly driven with a clear focus on new business generation
• Essential: Strong communicator with ability to influence decision makers
• Desirable: Resilient in longer sales cycles and complex customer environments
• Desirable: Entrepreneurial mindset with ability to identify and act on new market opportunities

Specific Job Skills

• Essential: Proven track record in new business sales within a technical environment
• Essential: Ability to manage the full sales cycle from prospecting to order intake
• Essential: Strong commercial awareness with focus on revenue and profitability
• Desirable: Experience selling into automotive, OEM, or Tier supplier environments
• Desirable: Experience engaging multiple stakeholders across engineering, production, and quality teams
• Desirable: Ability to position high value, solution-based offerings rather than transactional products

Personal Attributes

• Highly driven and target focused
• Resilient and comfortable operating in a high activity sales environment
• Strong communication and relationship building skills
• Clear focus on results

.

Other Requirements

• Full UK driving licence
• Willingness to Travel.

Extra information

Status

Open

Education Level

Secondary School

Location

Wolverhampton

Type of Contract

Full-time jobs

Published at

19-06-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English