International Marketing Controller

Job description

the ideal candidate

Has 5+ years in FMCG marketing, with strong exposure to European markets and experience across trade/shopper marketing and brand activation

Demonstrates strong commercial and financial acumen, with proven experience managing budgets, P&Ls, and delivering ROI-driven marketing plans

Has built and executed multi-market strategies, including market entry and expansion plans

Is highly analytical and data-driven, with strong Excel skills and experience leveraging consumer, shopper and category data to drive decisions

Has experience leading through the line marketing and managing agencies doing so.

Is an ambitious and proactive self-starter with a strong ownership mindset

Has excellent communication and presentation skills, comfortable influencing senior stakeholders and external partners

Is highly organised, able to manage complexity across multiple markets and priorities

Has line management experience

Is passionate about itsu, our brand, and our ambition to grow internationally

the role
This is a strategic role, responsible for building and executing international marketing strategies across new and existing markets in Europe.

You will lead the development of market entry plans, growth strategies, and activation roadmaps, ensuring best‐in‐class execution across trade marketing, OOH, and consumer channels.

You will manage budgets, lead a growing team, and work closely with commercial teams, distributors, and retailers to accelerate itsu's international expansion.

responsibilities

Collaborate closely with the itsu[grocery] Brand, Marketing, and international teams to oversee and/or manage multi‐channel brand strategies and communications calendars across key markets

Defining brand and product‐level growth strategies

Allocating investment in line with strategic priorities

Leveraging data, research, and insights to build robust business cases and secure stakeholder alignment

Develop tailored market entry and expansion strategies, grounded in local consumer, retailer, and category dynamics

Oversee commercial sell‐in and strategic discussions with insight‐led, compelling marketing plans

With your team, monitor, analyse, and report on the performance of brand investments and marketing campaigns

Lead comprehensive post‐campaign analysis

Evaluate the effectiveness of marketing spend and refine long‐term brand strategies accordingly

Conduct quarterly performance reviews with senior stakeholders, providing clear updates and actionable recommendations

Oversee and maintain strong relationships with key agency partners (media, digital, and creative), ensuring high‐quality delivery, effective performance management, and cost control

Line‐manage and develop the international marketing team [currently one direct report], fostering capability building, accountability, and high performance

what we offer

competitive salary

competitive bonus scheme

25 days holiday + bank holidays (2 bank holidays are interchangeable for other religious holidays)

health insurance

company pension scheme

hybrid working (2 days WFH)

opportunity to work from home abroad

50% employee discount in itsu shops

free itsu lunch

discounts at major retailers

a sizeable training budget to support your ongoing development

D&I statement
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.

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Extra information

Status

Open

Education Level

Secondary School

Location

City of Westminster

Type of Contract

Full-time jobs

Published at

27-06-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English