Junior Digital Marketing Specialist

Job description

Requirements

Proven experience in a CRM management role, ideally within gaming or a fast‐paced digital environment

1–3 years of experience in digital marketing, ideally within games or entertainment

Hands‐on experience with a CRM or email marketing platform (e.g. Braze, Klaviyo, Mailchimp, or similar)

Some exposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit, or similar)

Comfortable interpreting campaign performance data and working with analytics tools such as Google Analytics or Tableau

Strong attention to detail and organisational skills, with the ability to manage multiple workstreams simultaneously

Excellent written and verbal communication skills, with a collaborative approach to cross‐functional working

What the job involves

As Junior Digital Marketing Specialist, you'll play a key role in CIG's marketing team, primarily owning the CRM channel while also supporting on wider digital marketing activity including paid media and performance reporting

Working closely with the Digital Marketing Manager, you'll help drive player acquisition, engagement, and retention across our PC titles

Own the end‐to‐end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives

Plan and execute retention, re‐engagement, and monetisation campaigns — spanning go‐to‐market launches, major updates, and ongoing player lifecycle activity

Support the Digital Marketing Manager on paid media campaigns across Meta, Google, TikTok, YouTube, and Reddit, including asset briefing and development in collaboration with the creative team

Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations

Collaborate cross‐functionally with the community and social teams to keep messaging aligned with player sentiment, while staying close to competitor activity and trends in the PC gaming space

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Extra information

Status

Open

Education Level

Secondary School

Location

Manchester

Type of Contract

Full-time jobs

Published at

25-06-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English