Regional Sales Manager

Job description

Regional Sales Manager

Location: Central Region

Salary: £45,000 + company + commission

Are you a commercially driven sales leader with a passion for coaching people to perform at their very best? This is a fantastic opportunity to join a market-leading brand in the home improvement sector and take ownership of a high-performing field sales team across the Midlands.

Our client is an established and fast-growing name in their industry, recognised for premium-quality products and an innovative customer experience. As they continue to scale their sales network, they are looking for a results-oriented Regional Sales Manager to recruit, coach, develop, and drive a growing team of field-based Sales Surveyors.

This is a hands-on, field-first leadership role. You will spend four days per week out with your team, embedding a high-performance sales culture and owning your region and numbers end to end.

The Role

Reporting into the Sales Director, you will be responsible for building and driving performance across a regional team of Sales Surveyors (growing to circa 10 heads). You will play a pivotal role in embedding a structured, best-practice sales process and holding your team accountable to clear KPIs and SLAs.

Sales & Revenue Growth

• Drive conversion rates and average selling price across your region through effective KPI monitoring
• Collaborate with the Sales Director and Operations Manager to identify improvement areas and design targeted training packages.
• Take full ownership of your teams, every surveyor, every appointment, every result.
• Monitor, analyse, and act on sales data to improve both individual and team performance.
• Lead regular team meetings to communicate business updates, sales targets, and process changes, ensuring full buy-in and adoption.

Coaching, Support & Training

• Play an integral role in the onboarding of new Sales Surveyors, setting them up for success from day one.
• Deliver consistent, high-quality in-field coaching and support across your team.
• Design and coordinate regular, focused sales training packages that sharpen skills and drive performance.
• Uphold and embed brand standards and operational best practices across the region.

Stakeholder & Relationship Management

• Work closely with the Operations Manager and internal teams to build and maintain strong, productive relationships with franchise partners and installation teams.
• Act as the primary point of contact for your field sales team, providing clear direction, support, and escalation management.

Performance Management & Development

• Identify and address underperformance quickly and decisively, using structured performance management processes where required.
• Continuously innovate; developing new approaches, incentives, and sales techniques to keep your team motivated and results-focused.

What We’re Looking For

• Proven experience leading and developing a successful field sales team.
• A commercial mindset with the ability to read data, identify trends, and translate insight into action.
• A natural coach; someone who can inspire, challenge, and develop individuals to consistently exceed their targets.
• Strong organisational, communication, and interpersonal skills.
• Demonstrated ability to embed cultural change and drive new ways of working across a team.
• Comfortable with regular travel and overnight stays as required by the role.

Extra information

Status

Open

Education Level

Secondary School

Location

Birmingham

Type of Contract

Full-time jobs

Published at

01-07-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English