General Manager - Elite Fitness Brand

General Manager - Elite Fitness Brand

£50‑60k (experience dependent) plus bonus

We are recruiting for this fitness industry job in London

Our client is a high‑end, premium fitness and hospitality brand dedicated to maintaining elite facility and service standards. Built on an exceptional culture, the business operates with strong corporate governance, a focus on equality of opportunity, and a 10‑year strategic growth and refurbishment timeline. They provide a top‑tier environment focused on member satisfaction, retention, and high‑performance results.

The General Manager holds overall responsibility and accountability for the entire club. This highly strategic, goal‑oriented role requires directing and overseeing all functions – from policy implementation and daily operations to maintaining the facility to the highest standard.

We are seeking an individual with an entrepreneurial spirit, a “can‑do” attitude, self‑discipline, and strong process development skills. You must have at least a few years of experience as a General Manager, ideally within a high‑end hospitality or fitness/wellness setting.

On offer for the successful candidate is the chance to be a multi‑site manager within 12 months!

Key Responsibilities

• Establish strategic goals by gathering business, financial, service, and operations data; evaluate trends and define clear objectives.
• Creating a world‑class community and atmosphere, being the face of and helping execute events and standards.
• Accomplish financial goals by forecasting requirements, preparing an annual budget, scheduling expenditures, and analysing variances.
• Top‑line revenue growth across all streams (with membership and PT income growth as the primary focus).
• Lead on quality and customer experience standards to the highest standard and continually improve service and resolve operational issues.
• Recruit, train, and coach employees while creating opportunities for personal growth.

About you

• You must have at least 2 years+ experience at GM level or above in a high‑end fitness or hospitality brand.
• An essential sales background and sales experience.
• Extensive experience setting, analysing, and reporting on individual and team targets.
• Strong reporting and process development skills.