General Manager

General Manager 35-38K +6k OTE

Batley

We are looking for an energetic, hands‑on General Manager to lead a modern, purpose-built learn‑to‑swim centre in Batley. You will oversee a team of around 30 swimming instructors, alongside your Assistant Manager and Team Leader, delivering hundreds of junior swimming lessons each week. As General Manager, you'll be responsible for meeting and exceeding your sales targets whilst ensuring the highest levels of teaching and customer service to the participants and their parents. Day to day you will be:

• Hands on, leading day-to-day operations, working duty manager shifts and 1 weekend in 2.
• Coach, motivate, and develop your team to deliver exceptional customer service
• Manage staffing rotas, schedules, and budgets
• Drive local sales, membership growth, and customer retention.
• Manage and convert incoming leads through centrally generated leads and enquiries.
• Build strong relationships with schools, nurseries, and the local community
• Monitor performance data and customer feedback to improve standards
• Lead recruitment, onboarding, training, and retention of instructors

Qualifications

• Proven operations management experience in health and fitness, hospitality or a sports coaching business.
• A genuine interest in swimming and a passion for teaching and learning life skills.
• Confident communicator with excellent coaching skills
• Pool Plant Operator qualification (or willingness to train)

What’s On Offer

• Competitive basic salary of £35-38K + quarterly bonus up to £1,500 (OTE £40K+)
• 29 days holiday including bank holidays
• Fully funded training and development
• Opportunities to grow with new venue openings in 2026 and 2027
• Career progression within a rapidly expanding, family-focused leisure operator