Business Development Consultant

Principal Consultant - Social Care Solutions

Pay Range £37k - £45k basic salary + uncapped commission

Location: Liverpool

Working model: Hybrid – 2 days in the office, 3 days working from home

Contract: Full Time, Permanent

As a Principal Consultant, you’ll lead on winning new business across the public sector – focusing on local authorities and social care services. This is a pure business development role where you’ll take ownership of building a pipeline, opening doors, and securing new partnerships. You’ll engage senior stakeholders, understand their workforce challenges, and position solutions that deliver real impact. This is not a traditional recruitment role. While sector knowledge will come, your success will be driven by your ability to identify opportunities, generate conversations, and convert them into long‑term business.

Responsibilities

• Drive new client acquisition across local authorities and public sector organisations.
• Build and manage a targeted pipeline of prospects using CRM and market insight.
• Cold‑call, outreach and network to create opportunities and meetings.
• Engage and influence senior stakeholders and decision‑makers.
• Lead consultative sales conversations to understand client challenges and position solutions.
• Work with internal specialists to develop and deliver tailored proposals.
• Convert opportunities into new business wins and long‑term partnerships.

What makes this role different

• A true hunter role with full ownership of new business generation.
• Access to existing prospect lists, data tools and CRM (HubSpot) to accelerate your success.
• Opportunity to sell solutions, not just services.
• A long‑term sales environment focused on high‑value, strategic wins.

What we’re looking for

• Proven track record of winning new business in a BD or sales role.
• Strong experience in cold outreach, pipeline building, and deal conversion.
• Confident engaging and selling to senior stakeholders.
• Experience working towards targets and revenue goals.
• Nice to have: experience selling into the public sector or regulated industries; background in consultative, solutions‑based sales; exposure to recruitment, consultancy or managed services.

What will make you successful

• Tenacity and resilience in long sales cycles.
• Ability to open doors and create opportunities from scratch.
• A structured, organised approach to managing pipeline and activity.
• Strong communication and influencing skills.

All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role.

Reed is an equal opportunities employer. We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity.

We are a Mindful Employer and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria.

As a proud signatory of the Armed Forces Covenant, we welcome applications from ex‑services personnel, reservists and cadets and offer a guaranteed interview for applicants who meet the minimum criteria.