Marketing Analytics Manager

Job description

Marketing Analytics Manager (Loyalty)

Up to £75,000 + Benefits | Hybrid (2 days per week in Central London)

This is a fantastic opportunity to join a customer-focused business where loyalty is a key strategic priority. You'll take ownership of loyalty analytics, helping shape customer strategy through insight, measurement, segmentation, and personalisation.

The Company

A well-established consumer brand investing heavily in its customer and loyalty proposition. Analytics sits at the heart of decision-making, with strong visibility across senior stakeholders and a growing focus on data-driven customer engagement.

The Role

You will lead the analytics agenda for the loyalty programme, delivering insights that improve customer retention, frequency, and lifetime value. Key responsibilities include:

• Defining the loyalty analytics strategy and influencing customer decision-making
• Driving customer segmentation and measuring the impact of loyalty initiatives
• Supporting personalised targeting, promotions, and CRM activity
• Building and enhancing reporting using SQL, Power BI, and Databricks
• Designing and evaluating tests across loyalty, rewards, and communications
• Partnering with Marketing, Ecommerce, Product, and Data Science teams to maximise programme performance

Your Skills & Experience

• Strong SQL and data visualisation experience
• Experience in marketing analytics within a consumer-facing environment
• Good understanding of loyalty and CRM metrics, including retention, CLV, segmentation, and RFM
• Ability to influence senior stakeholders and communicate complex insights clearly
• Python experience is advantageous but not essential

What They Offer

• Salary up to £75,000
• Competitive benefits package
• Hybrid working, 2 days per week in the office
• High-impact role with strong senior stakeholder exposure
• Opportunity to shape the future of a strategically important loyalty programme

How to Apply

To find out more about this Marketing Analytics Manager opportunity, please apply with your CV today.

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full-time jobs

Published at

01-09-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English