Social Media Lead (Sports & Athletes)

Job description

Social Media Lead (Sports & Athletes)

Salary: £50,000 – £55,000

Type: Full-time - Hybrid

About the Role

Our client is looking for a Social Media Lead to own their brand's voice and digital presence, with a strong focus on both long-form and short-form content strategy. This role involves developing and executing the social strategy, creating engaging content, managing community interactions, and using data to continuously sharpen performance.

What You'll Do

• Own the social media strategy and content calendar, balancing long-form and short-form formats (Instagram, YouTube, etc.)
• Develop long-form content strategy (e.g. YouTube, long-form video, in-depth storytelling) alongside short-form, high-engagement content
• Create, curate, and schedule engaging content aligned with brand voice
• Manage day-to-day community engagement and grow the follower base
• Track performance metrics and report on campaign effectiveness across content formats
• Collaborate with marketing, design, and product teams on campaigns
• Stay ahead of platform trends, algorithm changes, and emerging formats
• Manage influencer and partnership outreach where relevant

What We're Looking For

• Proven experience managing social media for a brand or organisation, with demonstrated success across both long-form and short-form content
• Strong understanding of content strategy, analytics, and platform best practices
• Excellent written communication and a sharp eye for visual content
• Comfortable working independently and juggling multiple campaigns at once
• A genuine passion for sport is a big plus — whether it's cricket, football, tennis, or golf, we'd love someone who can bring authentic sporting enthusiasm and knowledge to the brand's content and community engagement

Desirable Skills and Experience

• Experience with sports or lifestyle brands, particularly working with athletes
• Basic graphic design or video editing skills (Canva, CapCut, Adobe Suite)
• Knowledge of paid social advertising

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

07-09-2026

Profession type

Sport / Adventure

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English