Head of Sales

Head of Sales

Hull / East Yorkshire, with some UK travel

£50,000 to £80,000 + car + bonus

We are working with an established, engineering-led manufacturer with ambitious plans to significantly grow its UK market presence and, over time, develop an international sales channel.

This is a rare opportunity for a commercially driven sales leader to shape a function rather than inherit one.

Initially, the role will be hands-on. You will personally develop new business, build market coverage and create momentum. From there, you will have the autonomy to define the structure, processes and measures required to build a scalable national sales team.

As the UK platform develops, the remit will broaden further, with scope to enter new international markets and build a network of distribution partners.

The role

You will take ownership of the sales strategy and translate growth ambitions into a practical plan across markets, territories and customer groups.

• Developing and owning the UK sales strategy.
• Personally leading new-business development during the initial phase.
• Building a strong and predictable sales pipeline.
• Identifying the most attractive customer segments and market opportunities.
• Creating a clear territory and customer-development approach.
• Recruiting, coaching and developing a regional sales team as the function grows.
• Establishing effective CRM, forecasting, KPI and sales-management disciplines.
• Improving visibility across pipeline, conversion, revenue and margin.
• Working closely with engineering, production and service teams to ensure commercial activity reflects operational capability.
• Helping shape future marketing priorities and market positioning.
• Developing an international distributor strategy as the business expands overseas.

This is a role with genuine autonomy, suited to someone who can combine strategic thinking with practical commercial execution.

About you

We are deliberately open-minded on sector background.

Relevant experience may come from areas such as:

• Capital equipment
• Machinery
• Specialist vehicles
• Engineering or manufacturing
• Construction equipment or powered access
• Technical B2B sales

You will ideally bring:

• A strong track record of winning new business.
• Experience developing markets, territories or customer populations.
• Commercial ownership beyond simply managing existing accounts.
• Confidence building and managing a structured sales pipeline.
• Experience leading, recruiting or developing salespeople.
• Strong commercial judgement around revenue, pricing and margin.
• The ability to introduce structure, process and accountability.
• A pragmatic approach and the confidence to operate with significant autonomy.
• The ability to move comfortably between strategic thinking and hands‑on selling.
• The strongest candidates will be those who can both win business themselves and build a structure that allows others to succeed consistently.

The opportunity

For someone who combines a strong new-business instinct with the capability to create structure, develop people and influence strategy, the scope is substantial.

• Salary: £50,000 to £80,000, dependent on experience and current package
• Benefits: Car plus performance-related bonus
• Location: Hull / East Yorkshire, with some UK travel

We are open to both established Heads of Sales and proven Sales Managers or Business Development leaders ready to step into a broader commercial leadership role.