On-Trade Sales Executive

Job description

Details

Start date: ASAP

Hybrid: 4 days in our London offices, 1 days working remotely

Reporting to: Co-Founder

Contract type: Permanent, full time (5 days).

Working hours: 40 hours a week including a paid lunch hour

Travel: Some travel will be required, within the UK.Company Description

About

Quarter Proof is a modern spirits brand on a mission to redefine how people experience drinking by offering exceptional mid-strength options without compromising on flavour, craft, or occasion.

As a pioneer of innovation in the spirits industry, our mission is to redefine the art of enjoying beverages. Building upon centuries of tradition, we aim to create memorable drinking experiences with a modern twist, while maintaining a commitment to sustainability as a certified B Corporation. Based in West London and working closely with Proof Drinks, Quarter Proof is growing quickly in the UK on-trade, partnering with leading bars, restaurants, hotels, and hospitality groups to bring more mindful drinking choices to guests.

Role Description

The On-Trade Sales Executive is responsible for driving growth, visibility, and premium execution of Quarter Proof within the UK on-trade channel.

The role blends hands-on field sales, relationship management, and brand advocacy to deliver best-in-class listings, menus, and activations across key venues in your territory. This is a full-time, on-site role located in London.Key Responsibilities

• Win new listings and grow rate of sale by targeting and converting priority accounts across bars, restaurants, hotels, members’ clubs, and wider on-trade venues.
• Deliver compelling pitches that bring Quarter Proof’s story, values, and unique selling points to life for buyers, managers, and bar teams.
• Ensure flawless in-venue execution, including menu presence, back-bar and fridge visibility, POS placement, and adherence to brand guidelines.
• Develop and nurture long-term relationships with existing and new on-trade partners, acting as their primary point of contact for all things Quarter Proof.
• Monitor performance across your account base, using data and insight to identify opportunities to grow volume, rate of sale, and distribution.
• Collaborate with the marketing team to plan and deliver activations that drive trial, brand love, and repeat purchase in key venues.
• Conduct regular venue visits to review performance, train teams, optimise serves, and identify upsell or cross-sell opportunities.
• Lead tastings, staff trainings, and sampling events, equipping bar teams with the knowledge and confidence to recommend Quarter Proof to guests.
• Gather and share market intelligence on competitor activity, category trends, and customer feedback to inform commercial and marketing plans.
• Support evening and weekend events or activations when required to maximise impact in high-potential accounts.

Qualifications

• 1-2 years of experience necessary
• Entrepreneurial and proactive self-starter with a strong drive to deliver commercial results in a fast-paced, growing drinks business.
• Experience in on-trade, field sales, or brand ambassador roles within drinks, hospitality, or consumer goods, with a clear understanding of UK bar and restaurant culture.
• Confident, engaging communicator and presenter, able to build rapport quickly with venue owners, managers, and bar teams.
• Passion for drinks, hospitality, and creating memorable guest experiences, with genuine enthusiasm for more mindful drinking options.
• Highly organised with strong planning skills, comfortable managing a pipeline, territory, and multiple priorities at once.
• Comfortable working independently in the field while collaborating closely with the Head of On-Trade, founders, and marketing team.

Benefits

Bonus - up to 20% subject to personal and Company Performance, paid annually

Long-term incentive: Share options in the company

Pension - 3% employer contribution

Health Insurance - Bupa cover

Annual leave - 27 Days Holiday (+ your birthday off)

Lunch - Team lunch once a week

Socials - monthly team nights out, Summer socials and Christmas parties

Free QP allowance - for friends and family

Extra information

Status

Open

Education Level

Secondary School

Location

London

Type of Contract

Full-time jobs

Published at

16-01-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English