Sales Development Representative

Job description

Sales Development Representative (SDR)

B2B | Retail | Performance Marketing / Loyalty

The Company

We’re working with a high-growth UK B2B platform operating at the intersection of retail, performance marketing and loyalty.

The business is scaling fast:

• 100,000+ new consumer members every month
• Aggressive plans to onboard 100+ new retail partners
• Strong product-market fit with UK retailers
• Backed by a proven commercial leadership team that invests heavily in its people

This is a company where good salespeople are trusted, developed and promoted.

The Opportunity

This is an exciting opportunity to join a high-performing New Business team as an SDR, acting as the engine of outbound growth.

You’ll sit at the top of the funnel, working closely with Sales, Marketing and leadership to identify, engage and qualify retail prospects — setting up high-quality meetings for the Business Development team.

For the right person, this role offers:

• Structured training
• Hands-on mentoring
• Clear progression into a BDM role (typically within ~12 months)

What You’ll Be Doing

• Generating sales-qualified leads via outbound prospecting:
• LinkedIn
• Email
• Phone
• Events
• Booking discovery meetings for Business Development Managers
• Researching target retail accounts and buyer personas
• Working closely with Marketing to follow up on campaigns and inbound interest
• Creating and managing outbound email and LinkedIn sequences
• Running discovery-style conversations to uncover needs, pain points and buying triggers
• Clearly articulating the company’s value proposition and differentiators
• Feeding insights back into Sales and Marketing to continuously improve messaging and results

What They’re Looking For

Must-haves

• 1 years’ experience as an SDR or in a lead-generation / outbound sales role in RetailTech, Fintech (payments), performance marketing, loyalty / rewards.
• Strong written and verbal communication skills
• Proven ability to hit or exceed activity and meeting targets
• Confidence speaking with senior stakeholders
• Comfortable working in a 100% outbound environment
• Experience using CRM systems and sales tools
• Ambition to progress into a closing role.

Salary & Package

• Base salary: £40,000 + 20k OTE (uncapped)
• Share options
• Hybrid working (Central London office)
• Flexible working hours
• Private medical insurance
• Life assurance (5x salary)
• Health cash plan & wellbeing support
• Learning & development budget
• Generous holiday allowance + birthday leave
• Clear progression and professional accreditation support

Culture & Progression

• High-energy, supportive sales culture
• Strong emphasis on 1:1 mentoring and coaching
• No egos, no politics — just people who want to win together
• Clear expectation of progression for high performers
• Multiple examples of SDRs progressing into BDM roles internally

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full-time jobs

Published at

04-02-2026

Profession type

Advertising / Marketing / PR

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English