Store Manager

Job description

Ariane London is looking for a Store Manager for a French premium fashion brand in London.

The store is located on King's Road in Chelsea.

MAIN MISSION

Reporting to the Regional Manager, the Store Manager is responsible for driving and

developing sales in her store and optimizing its organization while ensuring a warm,

expert, and genuine experience for our customers, as well as providing a clear and

motivating work environment for the sales teams.

MISSIONS

CUSTOMER SERVICE – Advise customers and ensure that the entire team performs their

tasks according to the brand's defined standards by:

● Constantly setting a good example;

● Ensuring quality customer service in accordance with the art of selling throughout

the store (in line with the brand's requirements and based on feedback from Google

reviews and NPS survey responses);

● Making sure the team strives to retain customers (by offering the best shopping

experience and mastering and developing customer loyalty indicators for the

store).

COMMERCIAL AND ANALYTICAL DEVELOPMENT – Analyze business reports to make the

best decisions to achieve and grow the store's sales by:

● Analyzing and reporting sales tracking through product rankings, sales analysis,

and company indicators (TT, PM, etc.);

● Motivating, challenging, and managing the team on a daily basis;

● Making the targets and KPIs accessible and motivating for the team;

● Making decisions and implementing action plans to address the store's challenges

(creating, monitoring, and analyzing action plan results while being creative and

entrepreneurial in executing them);

● Providing feedback to the regional manager on sales progress and store needs;

● Knowing the brand's collections, training, and informing the team;

● Staying alert and curious about the competitive market;

● Optimizing product displays in collaboration with the visual merchandising

manager to drive sales impact.

HUMAN RESOURCES MANAGEMENT – Manage the team on a daily basis by:

● Creating, managing, and controlling store schedules via Eurécia in line with the brand's

contractual framework;

● Ensuring the entire team complies with workplace risk prevention policies;

● Supervising the training, development, and performance evaluation (constant

feedback) of all team members;

● Overseeing recruitment and ensuring the integration/welcoming of new hires;

● Respecting and enforcing legal guidelines.

IMAGE – Both for product (Visual Merchandising) and the the brand's Lifestyle (grooming and

attire):

● Ensuring that displayed products meet the brand's image standards;

● Overseeing the final outcome of visual merchandising changes (adaptation);

● Teaching and training the team on the brand's merchandising standards;

● Adhering to the brand's dress code in full and ensuring the team does the same;

● Upholding the Lifestyle/grooming standards;

● Ensuring the care of both the manager's and the team's attire.

STOCK MANAGEMENT AND IT/FINANCE PROCESSES – Oversee stock and proper

process execution by:

● Managing and optimizing the store's inventory;

● Supervising various operational tasks related to operations (delivery-returns-rolling

inventory-defective items removal);

● Ensuring good operational management of the brand within the allocated time;

● Supervising and ensuring optimal restocking at all times;

● Analyzing and deciding on the store's product needs (restocking requests, product

boosts, or returns);

● Respecting and ensuring compliance with procedures related to unknown

shrinkage and administrative processes, as well as smooth inventory operations;

● Carrying out and supervising cash register operations on Shopify;

● Ensuring and using the company's omnichannel processes (Click and Collect);

● Ensuring the proper implementation of safe, cash, and cash drawer management

processes;

● Alerting the regional manager in case of exceptional events.

TOOLS

● Knowing and ensuring team training on technology tools and their use (improving

customer shopping experience);

● Monitoring the use of technology tools in sales processes;

● Ensuring the proper functioning and monitoring of any technological device issues.

REQUIRED SKILLS FOR THE POSITION

BE A MERCHANT

● Gather customer feedback to improve products and services;

● Make decisions with the customers in mind;

● Build customer loyalty through trust and respect.

BE A MANAGER

● Motivate the team and drive projects forward;

● Identify each person's sources of motivation and use them to achieve maximum

performance;

● Facilitate tasks and decision-making;

● Represent authority;

● Seek advice and be seen as a member of the team;

● Handle difficult and conflictual situations.

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full-time jobs

Published at

01-02-2026

Profession type

Advertising / Marketing / PR

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English