Paid Media Manager

Job description

Paid Media Manager (Entertainment)

London (Hybrid – 2 days per week in-office)

Salary up to £50K

About the Role

We’re looking for a Paid Media Manager to plan, execute, and optimise paid media campaigns for entertainment brands, including film, TV, streaming, live events, and cultural brands. You’ll play a hands-on role in delivering high-impact, audience-led campaigns that drive awareness, engagement, and ticket or subscriber conversion.

This role suits someone who understands both performance marketing and brand storytelling, and who thrives in a fast-paced, culturally driven agency environment.

Key Responsibilities

Paid Media Strategy & Activation

• Plan, launch, and manage paid media campaigns across paid social, paid search, display, video, and programmatic
• Build channel strategies aligned to campaign objectives such as awareness, reach, engagement, ticket sales, or subscriptions
• Translate audience insights and cultural moments into effective paid media plans
• Manage full campaign lifecycles, from briefing and setup to optimisation and reporting

Performance & Optimisation

• Optimise campaigns in-flight to maximise performance against agreed KPIs (CPM, CPC, CPA, reach, frequency, conversions)
• Manage budgets, pacing, and forecasting across multiple campaigns and release timelines
• Analyse performance data to deliver actionable insights and post-campaign learnings
• Test formats, creatives, audiences, and messaging to continuously improve results

Creative & Client Collaboration

• Work closely with creative teams to brief, feedback, and optimise campaign assets
• Ensure media plans support creative ideas and amplify storytelling
• Act as a key paid media contact for clients, contributing to planning sessions, status calls, and performance reviews
• Support Account Directors with client communications and campaign recommendations

Agency & Growth Contribution

• Support new business pitches, media planning, and audience research
• Contribute to paid media best practices, tools, and ways of working
• Stay up to date with platform updates, ad formats, and entertainment industry trends

Skills & Experience

Required

• 3 + years of paid media experience, ideally within an agency environment
• Hands-on experience across paid social (Meta, TikTok, YouTube) and paid search; programmatic experience is a plus
• Strong understanding of upper- and mid-funnel media metrics and optimisation approaches
• Experience managing fast-paced, time-bound campaigns (e.g. Launches, premieres, events)
• Strong analytical skills and confidence working with performance and brand metrics
• Excellent communication and collaboration skills

Extra information

Status

Closed

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Profession type

Advertising / Marketing / PR

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English