Senior Sales Manager

Job description

Wimbledon, London | Immediate Start

About XpoFairs

Xpofairs has created a proprietary online trade show platform that modernizes how businesses exhibit, connect, and trade globally, efficiently, and at scale.

We combine smart technology with a practical, commercial approach to make exhibiting simpler, faster, and far more cost-effective, while delivering better outcomes for exhibitors and visitors and a positive impact on the world.

Our platform has already powered our first events. The next phase is clear: scale fast, scale smart, and scale sustainably.

The Role

We are hiring a Senior Sales Manager to lead revenue growth and build a high-performing sales function. This is a hands-on leadership role in an early-stage business: you will contribute to designing the sales structure, recruit and develop a team, and set the standards for outreach, conversion, and account management.

You will run deals end-to-end—from cold prospecting through closing larger commercial agreements—while ensuring the team hits targets and improves performance month-on-month. You’ll also bring strong CRM discipline, reporting rigour, and clear operating procedures.

Energy matters. We want a leader who is upbeat, personable, and brings a positive office presence to someone who will help shape culture as we scale.

What You'll Be Responsible For?

• Design and implement a scalable sales strategy for online trade shows across multiple industries and territories.
• Hire, manage, coach, and motivate a high-output sales team.
• Create a performance culture with clear expectations, daily activity standards, regular pipeline/deal reviews, and continuous training.
• Personally drive pipeline generation and close key strategic deals.
• Lead outbound prospecting across cold calling, email sequencing, and social media outreach.
• Develop pricing/packaging where required and run commercial negotiations through to signed agreements.
• Land lighthouse accounts in priority industry sectors.
• Implement and enforce CRM standards: stages, hygiene, activity logging, forecasting, and reporting.
• Build the operating cadence (daily, weekly targets, dashboards, pipeline reviews, deal reviews, and training sessions).
• Create repeatable playbooks for prospecting, qualification, proposals, follow-ups, and handovers.
• Report weekly to the founders and maintain forecast accuracy.
• In collaboration with the founders, set revenue targets and ensure funnel integrity.
• Develop partnerships and collaborations with relevant industry bodies.
• Pioneer AI-driven approaches to improve efficiency, consistency, and performance.
• Work closely with founders/product teams to feed market insights into platform development and messaging.
• Develop sponsorship opportunities as an additional revenue stream.

What Success Looks Like?

• A functioning sales machine with clear process, metrics, and accountability.
• A consistent, high-quality pipeline built through structured outbound activity.
• Strong conversion performance across the funnel (meeting rate, proposal rate, close rate).
• A trained, motivated sales team hitting targets and improving month-on-month.
• Clean CRM data and forecasting leadership can rely on.
• Key wins closed that validate the proposition and create momentum for scale.

Who This Role Suits

• At least 7 years’ experience in a Senior Sales Manager position (or equivalent). We will also consider exceptional candidates with fewer years’ experience who are academically strong and clearly on a trajectory toward a Head of Sales role.
• Significant B2B sales experience (technology/media/services/platforms preferred).
• Proven track record building sales from scratch: outbound → pipeline → closes → team scale.
• Experience coaching and developing junior talent in fast-paced environments.
• Experience building and leading teams selling internationally is strongly preferred.

Skills and Behaviours

• Strong outbound leadership: cold calling, messaging, objection handling, follow-up discipline.
• Commercial judgement: pricing, negotiation, stakeholder management, deal structuring.
• Operational excellence: CRM rigour, forecasting, dashboards, cadence, and process adherence.
• Highly effective at reporting and communicating with the founders in a clear, concise, and results-focused manner
• Entrepreneurial mindset: comfort with ambiguity, speed, adaptability and building as you go.
• A strong academic record with A grades is preferred. Experience in events, SaaS, marketplaces, media, or sponsorship-led models is helpful.

What We Offer

• Early-stage leadership seat with direct impact on growth.
• High autonomy and visibility, working closely with founders and group leadership.
• The opportunity to build a team and sales culture from the ground up.
• Competitive compensation with performance upside
• Office-based role in a high-energy, professional team environment.
•  A genuine path to becoming a core leader in the business — and for exceptional performance, potential participation in longer-term equity/ownership subject to performance and proven impact.

This is a full-time office-based role at our offices in Wimbledon.

How To Apply

Please apply to: people@xpofairs.com. With your CV and a short note outlining:

• Teams you’ve built and led.
• Revenue outcomes achieved. 

Extra information

Status

Open

Education Level

Secondary School

Location

London

Type of Contract

Full-time jobs

Published at

09-03-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English