Paid Social Manager

Job description

Job Title: Paid Social Manager

Location: London (Hybrid – 2–3 days in office)

Salary: Up to £45,000 per annum

Type: Full-time, Permanent

About the Role

We are looking for a results-driven Paid Social Manager to lead the planning, execution, and optimisation of paid social campaigns across a range of clients.

This role is ideal for someone with hands-on platform experience who can own campaigns end-to-end, from strategy through to performance analysis, and is confident managing budgets and delivering against KPIs.

Key Responsibilities

• Plan, launch, and optimise paid social campaigns across platforms such as Meta, TikTok, LinkedIn, and others
• Manage budgets effectively to achieve performance targets (CPA, ROAS, CTR, CPC)
• Develop audience strategies including prospecting, retargeting, and lookalike modelling
• Write briefs and collaborate with creative teams to develop high-performing ad creatives
• Analyse campaign performance and provide actionable insights and recommendations
• Build and present client reports with clear performance narratives
• Stay up to date with platform updates, trends, and emerging formats
• Support wider digital strategy across multi-channel campaigns where required

Skills & Experience

Essential:

• 2–4 years’ experience in paid social or digital marketing
• Hands-on experience with key platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager)
• Strong understanding of performance marketing metrics and optimisation techniques
• Experience managing budgets and delivering against KPIs
• Proficiency in reporting tools such as GA4, Excel/Google Sheets
• Strong communication and stakeholder management skills

Desirable:

• Experience working in an agency or client-facing environment
• Knowledge of attribution models and conversion tracking
• Familiarity with creative testing frameworks and performance-driven content
• Exposure to broader paid media channels (search, programmatic)

Personal Attributes

• Commercially focused and results-driven
• Creative thinker with a data-led mindset
• Proactive and highly organised
• Comfortable working in a fast-paced, client-facing environment

What We Offer

• Salary up to £45,000 depending on experience
• Hybrid working model (London office)
• Opportunity to work across diverse clients and industries
• Ongoing training and development in paid media and digital strategy
• Collaborative and supportive team culture

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full-time jobs

Published at

02-05-2026

Profession type

Advertising / Marketing / PR

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English