Fluencers Group TikTok Shop Strategy Manager

Job description

TikTok Shop Strategy Manager

Remote (UK Preferred)

Full Time Only

Salary on Application

Fluencers Group

We are Fluencers Group — one of the UK’s fastest-growing TikTok Shop focused agencies.

We work with brands including Grenade, ViDrate, Nutrigums and other major names helping scale their TikTok Shop presence through content, ads, affiliates, Lives and full account management.

We are now looking for a TikTok Shop Strategy Manager to join the team full time.

This is not a freelancer or agency role.

We are looking for someone who genuinely lives and breathes TikTok Shop.

Someone obsessed with:

• What brands are scaling
• What creatives are converting
• What affiliates are winning
• What TikTok are pushing right now
• What the US market is doing before it reaches the UK

You will work alongside a large internal team including:

• Ad managers
• Affiliate managers
• Live managers
• Creators
• Editors
• Account managers
• Campaign managers
• Senior leadership

Your role is to strategically oversee and improve performance across client accounts.

The Role

You will help shape strategy across multiple TikTok Shop brands by:

• Reviewing ad creatives and feeding back on what is/isn’t working
• Strategising around content based on performance data
• Reviewing TikTok Lives and identifying gaps/opportunities
• Refining affiliate strategies and creator performance
• Carrying out competitor research daily
• Monitoring industry trends and platform changes
• Researching what is working globally, especially within the US TikTok Shop market
• Helping us identify new opportunities for regional expansion
• Working closely with the wider team to implement improvements fast

This role is heavily strategy focused.

You won’t be doing everything yourself — you’ll be directing, improving and planning with the wider team underneath you.

What We’re Looking For

• Someone deeply involved in TikTok Shop already
• Strong understanding of TikTok ads, creatives, affiliates and Lives
• Understands what makes content convert
• Constantly researching trends, brands and opportunities
• Organised and highly proactive
• Commercial mindset
• Fast moving and adaptable
• Wants to be part of a fast-growing agency environment

Massive bonus if you:

• Already manage or analyse TikTok Shop accounts
• Have experience with TikTok Shop in the US market
• Understand scaling through creators and affiliate models
• Have experience reviewing ad performance and creative strategy

Important

• UK based preferred
• Remote role
• Full time only
• No agencies
• No freelancers

If TikTok Shop is the first thing you check in the morning and the last thing you scroll at night, we want to hear from you.

Send your cv to Jonathan@fluencersgroup.com

Extra information

Status

Open

Education Level

Secondary School

Location

United Kingdom

Type of Contract

Full-time jobs

Published at

22-05-2026

Profession type

Advertising / Marketing / PR

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English