Global Marketing Manager: Education & International Growth

Job description

We are advertising both a Marketing Manager and a Marketing Specialist role as we want to find the best person available. We will make a single appointment — the level will depend on the experience and background of the successful candidate. If you feel you could be right for either role, please apply for the one that best reflects your current experience.

Academic Families is a specialist international education consultancy helping families find the right international education for their children. We work globally, and specifically across SE Asia, LATAM, and East Africa, supporting students and families through every step of their admissions and UK guardianship journey.

We're growing, and we're looking for a talented Marketing Manager to lead our marketing function and take it to the next level.

The opportunity
This is a hands‐on leadership role with genuine breadth. You'll own the full marketing function; strategy, campaigns, paid media, HubSpot CRM, website internationalisation, and team management; working closely with regional business development colleagues across international markets.

You'll line manage a Marketing Content and Design Executive and a Design and Content Apprentice, and will take on paid media and CRM responsibilities currently held within our regional team as we grow.

What you'll do

Lead marketing strategy and delivery across SE Asia, LATAM, and East Africa

Own global paid advertising across Google, Meta, and LinkedIn

Manage HubSpot as our central marketing platform, automation, lead nurturing, and analytics

Lead the internationalisation and localisation of our WordPress website

Oversee all digital channels; email, social, AEO/SEO, and web content

Line manage and develop the Content Executive and Design Apprentice

Report on marketing performance and MQLs to senior leadership

What we're looking for

Proven marketing management experience, ideally in education, professional services, or B2B/B2C

Demonstrable experience managing and developing a team

Strong hands‐on knowledge of paid media (Google, Meta, LinkedIn) and HubSpot

Excellent understanding of AEO/SEO, content strategy, and digital campaign delivery

Commercial mindset with ability to track and communicate ROI

Collaborative style with confidence to provide direction across a small, international team

Experience with or interest in international markets is a strong advantage

Why Academic Families?

A genuinely international role working across three regions

Real ownership of the marketing function; this isn't a support role

A close‐knit, ambitious team where your work directly shapes business growth

Salary £42,000 — £50,000, Edinburgh-based

Apply via LinkedIn Easy Apply. We'd love to hear from you.

#J-18808-Ljbffr

Extra information

Status

Open

Education Level

Secondary School

Location

Edinburgh

Type of Contract

Full-time jobs

Published at

27-06-2026

Profession type

Teaching / Instructors / Guides

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English