CRM Campaign Executive De Beers Group Diamond Sales United Kingdom, London Entry Level / Perman[...]

Job description

Job Description
The Purpose
The CRM Executive plays a key role in driving client engagement and commercial performance through the planning, execution, and optimisation of CRM activity.

This role combines campaign delivery, client journey execution, and data-driven insight generation to enhance client experience, improve retention, and support revenue growth.

Working cross-functionally with marketing, retail, and data teams, the CRM Executive ensures all client communications are delivered to a high standard, while continuously identifying opportunities to optimise performance and deepen client relationships.

Main Responsibilities
CRM Campaigns & Client Engagement

Own the end-to-end delivery of CRM campaigns, including management of the EDM calendar and execution from brief through to deployment

Coordinate with copywriting, translation, and marketing teams to ensure all communications reflect brand tone of voice and visual excellence

Track competitor CRM activity and maintain awareness of industry best practice

Develop and implement a test-and-learn roadmap to optimise campaign performance and engagement metrics

Support the planning and delivery of client lifecycle journeys, ensuring relevance across key touchpoints

Act as a super user for Salesforce Marketing Cloud and Service Cloud, supporting campaign execution and system utilisation

Prepare and present weekly CRM updates, including performance reporting, to key stakeholders

Champion CRM database hygiene, supporting accuracy, segmentation quality, and overall data health

Support UAT testing and ongoing CRM platform enhancements

Data Insights & Reporting

Deliver regular and ad hoc reporting on client KPIs, campaign performance, and CRM activity

Translate complex data into clear, actionable insights to support commercial decision-making

Develop a strong understanding of client data, identifying patterns, trends, and opportunities

Evaluate campaign performance and client journeys, recommending optimisation actionse

Partner with IT and data teams to enhance reporting frameworks, dashboards, and analytics capability

What You'll Do

Act Like an Owner: Take accountability for your deliverables and deadlines. Anticipate needs, resolve problems proactively and always consider what will deliver the strongest client and commercial outcome.

Create Clarity: Use data and insight to provide clear, structured and actionable recommendations. Communicate information in a way that supports confident decision making across teams.

Empower Teams: Build strong relationships across Commercial and Marketing teams. Share information openly, work transparently and bring people together to deliver the best possible result for partners.

Succeed Together: Contribute to a high performing team environment by supporting colleagues, sharing knowledge and driving consistent execution. Celebrate collective achievements and approach challenges with a solutions focused mindset.

Challenge Conventions: Seek opportunities to simplify, improve and innovate. Look for smarter ways of working and bring ideas that strengthen the client experience.

Qualifications

Proven experience within CRM, marketing, or data analysis roles

Experience within luxury or premium environments preferred

Hands‐on experience with Salesforce Marketing Cloud and Service Cloud

Strong analytical capability to interpret data and generate meaningful insights

Advanced Excel skills; experience with Power BI or similar tools advantageous

High attention to detail with strong organisational and planning skills

Clear and confident communication skills, including stakeholder presentation

Understanding of luxury client experience and expectations

Commercially minded and data-driven approach to decision-making

Collaborative, curious, and proactive mindset

Additional Information
What you'll get at De Beers Group

Time that's yours: 27days' annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.

A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total).

Healthcare you can rely on: company‐funded core Private Medical Insurance (Bupa) , with options to upgrade or extend cover.

Support when life gets busy: 24/7 confidential Employee Assistance Programme , access to a Mental Health First Aider network , and wider wellbeing resources.

Financial perks & savings: access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more.

Share schemes: opportunities to participate in Anglo American share plans , including Free Shares, SIP and SAYE.

Lifestyle perks: employee discounts, staff discount options, and onsite benefits where available (e.g. Gym and restaurant facilities).

Benefits may vary and are subject to scheme terms and eligibility.

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.

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Extra information

Status

Open

Education Level

Secondary School

Location

London

Type of Contract

Full-time jobs

Published at

27-06-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English