Creative Strategist (Paid Media)

Job description

Creative Strategist

Location: London

Salary: Up to £60,000

About the Role

We're looking for a Creative Strategist to lead creative direction across paid and organic channels for a portfolio of ecommerce brands within the health and wellness sector.

You'll be responsible for defining creative strategy, developing high-performing concepts, and turning performance insights into actionable creative briefs. Working closely with paid media and creative teams, you'll help shape campaigns that drive measurable growth.

Key Responsibilities

• Own creative strategy across multiple client accounts, including messaging, hooks, formats, and testing plans.
• Write clear, insight-driven creative briefs for designers and content creators.
• Analyse campaign performance to identify winning creative and optimisation opportunities.
• Build and manage structured creative testing roadmaps.
• Align paid and organic content strategies to maximise performance.
• Present strategy, insights, and results to clients and stakeholders.
• Stay ahead of platform trends across Meta, TikTok, and emerging channels.
• Use AI tools to accelerate research, ideation, scripting, and creative development.

Requirements

• 3+ years' experience in creative strategy, performance marketing, or a related field.
• Demonstrable success creating campaigns that delivered measurable commercial results.
• Strong understanding of paid media metrics such as CTR, CPA, ROAS, and engagement data.
• Experience developing both paid and organic content strategies.
• Confident presenting strategic recommendations to clients or stakeholders.
• Experience working with ecommerce brands; health and wellness experience is beneficial.
• Excellent written and verbal communication skills.
• Comfortable working independently with a high level of ownership.

If you've developed creative strategies that have driven growth for ecommerce brands, we'd love to hear from you.

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

05-08-2026

Profession type

Advertising / Marketing / PR

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English